No matter who you ask, most fans will tell you that they are largely unsatisfied with the direction of the Star Trek franchise. Whether they're unhappy with the direction of some shows, or the lack of sincerity in others, or even the dark tone that some writers are desperate to "explore", many fans will tell you that the franchise as a whole isn't where it should be.
That's not wholly unfair either, as it's a lack of overall interest in the Star Trek brand that saw a long-awaited show in Star Trek: Section 31, get shrunk down to a single, 90-minute film that went straight to streaming. This isn't a direct shot at the entire franchise, as shows like Star Trek: Strange New Worlds can still pull in the viewers, but they're just about the only ones.
No other show has been able to pull in viewers, routinely, across 10 weeks. The creative direction needs a shakeup. Now, if we're moving away from Alex Kurtzman, most people would suggest Jonathan Frakes. That's not a bad idea, but at 72 years old, exactly how long can you rely on him?
Frakes has been a great steward for the franchise for decades, but if you're passing the torch, you want it to go to someone who you can expect to be around for 15 or 20 years. So we'd like to suggest someone else. Why not give the creative reigns to Simon Pegg?
Pegg is known for portraying Montgomery "Scotty" Scott in the Kelvin Timeline of films, but he's also a pretty well-received writer. He co-wrote Shaun of the Dead, Hot Fuzz, and The World's End, while also writing the scripts for Paul and of course, Star Trek: Beyond.
Many fans believe Beyond was the best film in the newest Star Trek trilogy and while I disagree, what can't be argued is that many fans did like the film. If anyone seems to have the pulse for what most of the Star Trek fans want, it's Peggs. So going forward with him at the creative helm may not be the worst idea ever.