Star Trek: Prodigy is going to be a show for kids and kids at heart. It will air on Paramount+ first before airing later on Nickelodeon. The series will feature a few firsts for Star Trek as a whole. This is the first show that will feature a main crew made up of young kids, it’s also the first time an entire Star Trek cast has all been aliens. It will also feature the return of Kate Mulgrew to the franchise as Kathryn Janeway.
What Prodigy also has going for it is a very marketable, very interesting-looking alien. Now unlike other popular aliens from Disney’s Lilo and Stitch, the little baby from The Mandolorian, or even a series like Alf, this alien is big pink and bulky.
He’s pink with some type of shell, with stark blue eyes and a soft face. You just know “Big Pink” is going to be a hit among the younger fans, and if he’s written in a way that adults find him endearing or funny could be a huge hit for Star Trek.
He’s a very marketable character just off of design alone. He stands out from his other character castmates and that will help make him popular.
Star Trek hasn’t had any mainstream characters reach a high level of popularity in decades. Sure Spock was big, Seven of Nine and Worf had their moments, but when was the last time you can say a Star Trek character had “baby-Yoda” levels of hype around t.
“Big Pink” could be that character. The folks at Prodigy have just got to find a way of giving him a likable personality that appeals to everyone.
If they do that, then they’ll be set on Prodigy, the show will write itself and it will print money for ViacomCBS, which is assuming they start bringing back merchandise as the ’90s series had.